Sprecher Celebrates 40 Years with Root Beer Bash & Anniversary Celebration

Get ready for a full month of fizzy fun and family-friendly festivities as Sprecher Brewing Company celebrates 40 years of craft soda and beer in Glendale with a series of community events this August. From the Discover the North Shore Sprecher Root Beer Bash on August 2 to the Anniversary Party on August 24, there’s something for every age to enjoy. Here's your guide to all the can't-miss moments.

Sprecher Root Beer Bash – August 2

📍 New location: Bavarian Bierhaus, 700 W Lexington Blvd, Glendale
🕚 11 am – 5 pm

Kick off the month with the world’s largest root beer float festival, now held at the Bavarian Bierhaus! Enjoy free Sprecher Root Beer Floats (while supplies last), kids’ games and crafts, a bouncy house, and yard games.

Live Entertainment & Activities:

• 🎶 11 am – 12:30 pm: Kids Dance Party with Kid Boogie Down

• 🎸 1 – 3 pm: Steve Beguhn Band

• 🎤 3 – 5 pm: Shorewood School of Rock

• 🎨 11 am – 3 pm: Free face painting, balloon twisters & henna

• 🐐 11 am – 3 pm: Free kids petting zoo

• 👕 12:30 pm: Free T-shirt toss

🥤 National Root Beer Float Day – August 6

📍 Sprecher Brewery, 701 W. Glendale Ave, Glendale
🕚 11 am – 2 pm

Swing by the brewery for a free bottle of Sprecher Root Beer, shop the gift store for exclusive deals, and book a behind-the-scenes brewery tour at 1, 2, 3 or 4 pm. The first 40 people to purchase a case of root beer will receive a free Sprecher hat.

Also participating:
Stop by Kopp’s (Glendale, Greenfield, Brookfield) or The Chocolate Factory (Elm Grove, Waukesha, Oak Creek, Pewaukee, Menomonee Falls, Delafield, Oconomowoc, West Bend) for a free root beer float (while supplies last).

Reserve your tour: sprecherbrewery.com/pages/brewery-tour

40th Anniversary Bash – August 24

📍 Sprecher Brewery, 701 W. Glendale Ave, Glendale
🕚 11 am – 6 pm

Cap off the celebration with a throwback to 1985! Come dressed in your best 80s outfit for a chance to win Sprecher swag and enter giveaways just for turning 40 in 2025.

Top Prizes for 40-Year-Olds (proof required):

1. Private tour & tasting for 40

2. 40 bottles of soda/beer

3. $40 Sprecher gift card

Live Music & Activities:

• 🚚 11 am – 6 pm: Food trucks

• 🎶 12 – 1 pm: Overflow Band

• 🎤 2 – 3 pm, 4 – 5:30 pm: One Louder (80s cover band)

• 🎧 1 – 2 pm, 3 – 4 pm: 80s-themed Music Bingo

• 🎨 Ongoing: Crafts, games, face painting for kids

A Legacy of Flavor

Founded in 1985, Sprecher Brewing was Milwaukee’s first post-Prohibition craft brewery. Its fire-brewed sodas, sweetened with local honey, quickly became iconic—especially its award-winning root beer.

As the brewery took off in the 1980s, Randy Sprecher was busy giving brewery tours, and whole families started showing up to these events. Randy needed something for the kids and began brewing non-alcoholic root beer for everyone to enjoy. 

Because the root beer was such a success, Randy began bottling it in the same bottles that were being used to package award-winning craft beer. Thus the Sprecher craft soda tradition was born. 

Today Sprecher is one of the only breweries in the U.S. that uses fire brewing to create craft beer and soda with bold flavor. It is fire-brewing, plus raw honey, that makes Sprecher Root Beer the best-tasting root beer in the United States.

Though craft beer is still proudly brewed at Sprecher, Sprecher is more known nationally for root beer and craft soda. In fact, Sprecher Root Beer was named as the best root beer in the nation by The New York Times, Tasting Table and others, while Sprecher Cherry Cola was named the best in a blind taste test by Uproxx Magazine. 

Today, Sprecher distributes its craft sodas in 49 states, employing over 150 people and continuing its tradition of community celebration and innovation.

As Sprecher President and CEO Sharad Chadha puts it, “Sprecher represents happiness in a bottle.”

Plan Your Visit
🎟️ Reserve your brewery tour
📍 Find all event info at sprecherbrewery.com