Sprecher Soda with Santa 2026: Schedule, Dates and Times

Looking for a unique holiday tradition that combines festive fun with local flavor? Sprecher Brewery's Soda with Santa event is the perfect way to kick off the holiday season with your family. Here's everything you need to know to plan your visit!

Soda with Santa is Sprecher Brewery's beloved holiday event that combines three magical elements: photos with Santa, a behind-the-scenes brewery tour, and custom-labeled root beer bottles featuring YOUR family photo. It's a one-of-a-kind experience that gives you both memories and mementos to treasure for years to come.

How Does It Work?

The experience is simple and fun:

Check In & Photos: When you arrive, check in at the front desk and join the line to meet Santa. Pro tip: arrive 10-15 minutes before your scheduled tour time to ensure you get your photo taken. Late arrivals can't be guaranteed a spot with the big guy in red!

Sample & Sip While You Wait: The fun starts immediately! Once you've checked in, head to the sampling area. Adults can enjoy craft beer samples while everyone in the family can try unlimited sodas. It's the perfect way to pass the time before your photo and discover your new favorite Sprecher flavor.

Tour Time: After your photo with Santa, you'll embark on a brewery tour where you'll learn about Sprecher's brewing process. Adults receive four craft beer samples during the tour, and those unlimited soda samples keep flowing for everyone.

The Magic Happens: While you're exploring the brewery, Sprecher's team works behind the scenes to turn your Santa photo into a custom label and apply it to your bottles of their famous root beer. Talk about efficient holiday magic!

Pick Up Your Bottles: After the tour, you have two options. You can wait at the brewery to pick up your bottles right away (there's a full bar and food menu to enjoy while you wait), or you can come back Tuesday through Friday to grab them—and receive 4 bonus bottles for free!

When Can You Go?

Dates: Sundays from November 16th through December 14th

Times: Vary by date, so book early for your preferred slot

Important: Your actual tour begins 30 minutes after your chosen time to allow for Santa photos. Plan accordingly!

What Does It Cost?

Custom Bottles: The event requires a minimum purchase of 12 custom bottles at $2.25 per bottle ($27 minimum). You can order as many 12-packs as you'd like—many families order extras for gifts or collect a bottle from each year!

Brewery Tour:

• Adults: $17

• Minors: $11

• Children 5 and under: FREE

• Ticketing fee: $1 (goes directly to staff)

Tour tickets include your commemorative glass, unlimited soda samples, and beer samples for adults.

Photo Email: Want a digital copy? Add $10 to have your photo emailed to you. (Use a personal email address to avoid firewall issues!)

Important Notes:

• Tickets are required for all attendees, including non-drinking adults

• Only ticketholders can get pictures with Santa

• If you're booking for multiple families, make separate transactions for each group's photos

• Children 5 and under are free, but all other kids need tickets

Can't Make It In Person?

No problem! Sprecher offers custom-label holiday soda online. Simply submit a high-resolution horizontal photo (.jpeg, .png, or .tiff) and they'll ship your custom-labeled root beer right to your door. Visit sprecherbrewery.com/products/soda-with-santa-custom-label to order.

Why Families Love This Tradition

Soda with Santa isn't just another holiday photo op—it's a full experience. You're not just getting a picture; you're creating a tangible keepsake that makes a fantastic gift or a treasured addition to your holiday traditions. Many families return year after year, building a collection of bottles that chronicle their children growing up.

Plus, where else can you learn about craft brewing, sample award-winning sodas and beers, and walk away with personalized bottles featuring your family's smiling faces with Santa?

Ready to Book?

Spots fill up quickly for this popular holiday event, so don't wait! Book your Soda with Santa experience now and get ready to create a holiday memory that's as sweet as Sprecher's famous root beer.

Book Your Soda with Santa Experience

Cheers to making this holiday season one for the books—or should we say, one for the bottles!