Early Bird Pricing: Road America's IMSA Weekend Tickets 2026

Planning your 2026 family adventures? Mark your calendars for an unforgettable motorsports weekend at Wisconsin's premier racing destination!

Calling all racing families! Road America in Elkhart Lake is offering an incredible early bird special for their 2026 IMSA weekend that ends September 1st. For just $140, your family can experience four full days of world-class motorsports action from July 30 - August 2, 2026.

Plus, kids 16 and under get in FREE with a paying adult! That means a family of four with two teens pays the same as a single adult ticket at most other major sporting events.

Nestled in the scenic Kettle Moraine region of Wisconsin, Road America sits just off Highway 67 in Plymouth - an easy drive from Milwaukee, Madison, Green Bay, and the greater Chicago area. The track's location in Elkhart Lake makes it perfect for a family weekend getaway, with charming small-town hospitality and beautiful lakefront scenery.

Road America isn't just about the cars on track (though they're pretty spectacular!). The facility offers:

• Spacious grounds perfect for kids to explore safely

• Multiple viewing areas so you can find the perfect spot for your family's comfort level

• Vendor areas with racing merchandise and family-friendly food options

• Paddock access where kids can see the race cars up close (during designated times)

This weekend offers incredible STEM learning opportunities for curious kids:

• Engineering marvels in the form of cutting-edge race cars

• Physics in action with concepts like aerodynamics, momentum, and energy transfer

• Technology demonstrations showcasing the latest automotive innovations

• Career exposure to motorsports professions from drivers to engineers to pit crews

What Your Family Gets for $140

Your weekend pass includes access from 7 AM to 7 PM each day (Thursday through Sunday), covering:

• Thursday: Practice sessions and tech inspections - perfect for getting oriented and seeing the cars up close

• Friday: Qualifying sessions where the excitement builds as drivers push for pole position

• Saturday & Sunday: The main IMSA races featuring multiple classes of sports cars racing simultaneously

Parking is included in your ticket price, eliminating those surprise extra costs that can blow a family budget.

Planning Your Road America Family Adventure

Getting There

Road America is located at N7390 Highway 67 in Plymouth, Wisconsin. The facility is well-marked and easily accessible from major highways. Pro tip: arrive early on race days as the most convenient parking fills up quickly!

Where to Stay

The Elkhart Lake area offers family-friendly accommodations ranging from cozy lakefront resorts to budget-friendly chain hotels. Book early for the best selection and rates - this event draws visitors from across the Midwest.

What to Bring

• Ear protection for the kids (and yourselves!) - racing is loud but exciting

• Sunscreen and hats - you'll be outdoors for extended periods

• Comfortable walking shoes - the facility is large with lots to explore

• Camping chairs for prime viewing spots

• Camera to capture those family racing memories

Making the Most of Your Weekend

Start Early

Gates open at 7 AM, and arriving early offers several advantages:

• Better parking spots closer to the action

• Opportunity to explore before crowds arrive

• Access to driver autograph sessions and fan interactions

• Prime spots for viewing practice sessions

Explore Different Viewing Areas

Road America's 4-mile road course offers numerous viewing opportunities. Take time to walk around and find your family's favorite spots - some areas are better for seeing high-speed action, while others offer great views of technical driving sections.

Educational Moments

Use the weekend as a learning opportunity. Many young fans develop lasting interests in engineering, automotive technology, or even professional racing careers after experiencing events like this.

The Deadline is Real - Don't Wait!

This promotional pricing is only valid until September 1, 2025 - that's less than a month away! After that date, ticket prices return to regular rates, which typically run significantly higher for such a premium motorsports event.

Regular IMSA weekend tickets at major venues often cost $200+ for adults, making this $140 four-day pass an exceptional value. When you factor in free admission for teens and children, it becomes an even more compelling family entertainment option.

Bonus: Other Racing Events Coming to Road America

While you're browsing tickets, note that Road America is also offering special pricing on their 2026 MotoAmerica Superbikes event ($80) and IndyCar event ($140). Both follow the same format with free admission for kids 16 and under, making Road America an incredible value for families who love motorsports.

How to Secure Your Tickets

Visit roadamerica.tixonlinenow.com to purchase your IMSA Special 2026 tickets. The process is straightforward, and you'll receive confirmation immediately.