Road America: Where Speed Meets Adventure in Elkhart Lake

Nestled in Wisconsin's picturesque Kettle Moraine region, Road America isn't just another racetrack—it's a 640-acre adventure playground that has been thrilling families for nearly 70 years. This legendary 4.048-mile circuit welcomes over 800,000 visitors annually, offering a unique blend of high-octane motorsports and natural beauty that makes it the perfect destination for families seeking an unforgettable experience.

Kids Go Free! One of Road America's most family-friendly features is their generous admission policy: children 16 and under receive free general admission to all public race weekends when accompanied by a paying adult. This policy makes world-class motorsports accessible to families of all sizes without breaking the bank.

Space to Explore Unlike cramped stadium venues, Road America's expansive 640 acres provide plenty of room for families to spread out, play, and discover. The "no assigned seating" policy means you're free to roam and find the perfect spot for your family's needs—whether that's a shaded area for naptime or a grassy hill where kids can burn off energy.

More Than Racing With over 500 events annually, Road America offers activities that appeal to every family member, from disc golf and fitness programs to karting adventures and outdoor exploration.

Planning Your Visit

Best Times to Visit with Kids

While all public events welcome families, certain weekends feature the Bank First Family Fun Zone—a dedicated outdoor space at Turn 1 designed specifically for children 12 and under. This free activity zone typically operates Saturdays and Sundays from 10 a.m. to 3 p.m. during select major events including:

• MotoAmerica Superbikes & Vintage MotoFest

• WeatherTech Chicago Region SCCA June Sprints

• NTT INDYCAR SERIES Grand Prix

• WeatherTech Vintage Weekend with Brian Redman

• IMSA SportsCar Weekend

Pro Tip: Always check the official Road America website or mobile app before your visit to confirm Fun Zone availability.

Essential Packing Checklist

Must-Haves:

• Comfortable walking shoes (you'll cover lots of ground!)

• Ear protection for children (races are LOUD!)

• Sun protection (hats, sunglasses, high-SPF sunscreen)

• Portable chairs or blankets (no assigned seating means you choose your spot)

• Cooler with food and drinks (save money and cater to picky eaters)

Weather-Ready Items:

• Lightweight rain gear (events happen rain or shine)

• Layers for changing temperatures

Family Conveniences:

• Stroller for young children (lots of walking on varied terrain)

• Small first-aid kit

• Portable phone charger

• Camera to capture memories

Important: No glass containers allowed! Stick to plastic bottles and containers.

Getting Around the Grounds

Transportation Options

Your Own Vehicle: For most events, you can drive around the grounds (staying clear of the paddock area), making it easy to transport gear and give little legs a break.

Golf Cart Rentals: Available for advance purchase (recommended for major events as they sell out). Perfect for families wanting to cover more ground with less effort.

Free Shuttles: Scenic trams operate 8 a.m. to 4 p.m. during most public events and can accommodate wheelchairs.

Bicycles: Allowed on perimeter roads (but not in paddock or on track during events).

Parking Made Easy

General admission parking is free with ticket purchase. Gates typically open at 7 a.m. for major events. Arrive early for the best spots, and consider the $30 Preferred Parking upgrade for easier paddock access.

Family Activities Beyond the Track

The Bank First Family Fun Zone

When operational, this Turn 1 attraction offers free activities specifically designed for kids 12 and under. Registered children receive a free gift and annual birthday postcard. Adult supervision required.

Karting Adventures at CTECH Manufacturing Motorplex

Get the whole family behind the wheel! With classes for ages 5 to 75, karting offers everyone a chance to experience racing firsthand. Safety gear is provided, and Kid Karts focus on fun fundamentals rather than competition.

Outdoor Exploration

• 18-hole disc golf course suitable for all ages

• 4 miles of fitness trails for walks, runs, and cycling

• Hidden carvings around the grounds (use the app to find them!)

• Group adventure programs including geocaching and scenic wagon tours

Best Family Viewing Spots

Top Recommendations:

Turn 1 (Family Fun Zone): Prime for families with young children when activities are available. Great for watching race starts.

Turn 5: Dramatic braking action into the slowest corner, with grassy meadow seating perfect for picnics.

Canada Corner (Turn 12): Exciting overtaking action, though requires a walk down into the valley (may not be ideal for strollers).

Thunder Valley (Turn 13): Shaded, paved viewing with intense engine sounds echoing through the valley.

Jumbo Screens: Located at multiple turns for catching action from around the track.

Setting Up Your Spot

Bring EZ-ups or canopies for shade (must be securely anchored). The flexible seating arrangement means you can relocate if kids get restless or conditions change.

Food and Budget-Friendly Options

On-Site Dining

Road America boasts "the best quality food with endless variety" among racetracks, with up to 14 concession locations during major events offering everything from classic race day fare to gourmet options.

Bring Your Own (Recommended for Families!)

Save money and satisfy picky eaters by bringing your own food and non-alcoholic beverages. You can even bring grills for trackside barbecues! Just remember:

• No glass containers

• Dispose of charcoal in designated containers

• Avoid bringing outside food into concession seating areas

Where to Stay

On-Site Camping

Immerse your family in the full race weekend experience with tent or RV camping. Choose from trackside spots with racing views, family-friendly zones with amenities, or quiet corners for peace. Book early—sites fill quickly for popular events.

Nearby Elkhart Lake

The charming resort community offers family-friendly hotels like The Osthoff Resort (featuring vacation condos with kitchens) and local dining options including All Seasons Family Restaurant and Off The Rail Café.

Safety and Essential Tips

Keep Your Family Safe

• Paddock awareness: Race vehicles always have right of way

• Emergency contact: 920-892-2663 for Road America security

• Stay together: Keep children close in busy areas

• Medical facilities: Permanent medical unit in paddock, mobile teams patrol grounds

Download the Road America App

This essential tool provides:

• Real-time event schedules and updates

• Interactive maps for navigation

• Concession and restroom locations

• Live race feeds and cameras

• Tips for finding the best viewing spots

Know the Rules

• 15 MPH speed limit on grounds

• No drones, weapons, or fireworks

• No personal ATVs or unlicensed vehicles

• Bicycles restricted to perimeter roads during events

Making Memories That Last

Road America offers something truly special—a chance to introduce your children to the excitement of motorsports in a safe, family-friendly environment while enjoying the natural beauty of Wisconsin's Kettle Moraine. Whether your kids are fascinated by the roaring engines, love exploring the vast grounds, or get their first taste of racing in a Kid Kart, the memories made here will last a lifetime.

The combination of affordable admission, extensive family amenities, and the freedom to customize your experience makes Road America a destination where every family member can find their perfect adventure. From the moment you arrive until the checkered flag waves, you're not just watching a race—you're part of an experience that celebrates speed, family, and the great outdoors.

Ready to start your engines? Plan your family's Road America adventure today and discover why this Wisconsin gem truly lives up to its title as "America's National Park of Speed."