Guide to Mexican Fiesta Milwaukee (2025)

Mexican Fiesta runs from August 22-24, 2025, at the Henry W. Maier Festival Park (the Summerfest grounds, 200 N. Harbor Dr, Milwaukee, WI). It's become the Midwest's largest Hispanic paid-entrance festival for good reason.

The festival's longevity – over 50 years strong – speaks to its quality and community impact.

What makes this event particularly compelling is its dual mission: celebrating Mexican heritage while raising funds for Hispanic student scholarships. Since 1973, the Wisconsin Hispanic Scholarship Foundation has raised over $1.95 million for education through this festival. Every ticket you buy directly supports local students pursuing higher education.

The festival's location couldn't be more convenient for North Shore families. Just a quick drive down to Milwaukee's lakefront, you'll find ample parking options within walking distance. For families preferring public transportation, several bus routes service the area with stops just minutes from the festival grounds.

The timing works beautifully for families too. With festivities running from noon to midnight all three days, you can easily plan a day trip that fits your family's schedule. Pro tip: take advantage of the free admission window on Friday from noon to 3 p.m. to get a taste of what the festival offers before committing to a full-day experience.

What Families Will Love

Live Entertainment Across Multiple Stages: Traditional folkloric dancers tell stories through movement that captivate audiences of all ages. The dedicated children's stage ensures entertainment specifically designed for younger festival-goers. Here’s the full entertainment line-up.

Cultural Pavilion: This is where the magic happens for curious kids. Over 150 artisans, many brought directly from the State of Jalisco, Mexico, display and sell their authentic crafts. It's like stepping into a living museum where children can see traditional Mexican artistry up close.

Car & Motorcycle Show: For families with kids who love vehicles, this attraction features an impressive lineup of vintage and custom cars, street rods, and motorcycles from across the Midwest.

Run Walk: Registration includes: Medal, Exclusive 2025 Mexican Fiesta Run/Walk Shirt and free access to Mexican Fiesta on Sunday. Early Bird Registration: $20. Kids 8 and under are FREE.

Food Options

The festival emphasizes authentic Mexican cuisine, and the variety ensures options for different comfort levels. The festival promises the "taste of México to Milwaukee's lakefront" through partnerships with respected local establishments known for quality ingredients and traditional preparation.

For families with selective eaters, the festival's scale means vendors typically offer varying levels of spice and familiar preparations alongside more adventurous options. It's an excellent opportunity to gently introduce children to new flavors in a fun, festival atmosphere.

Practical Planning Tips

What to Bring: The festival has strict security measures including metal detection and bag restrictions. Bags larger than 9x10x12 inches aren't allowed, so pack light. Strollers are permitted (except in the amphitheater), and disposable cameras are welcome for capturing memories.

Timing Strategy: Consider arriving during the less crowded afternoon hours, especially if you have younger children. The festival allows re-entry with hand stamps, so you can take breaks as needed.

Beyond the entertainment, Mexican Fiesta offers genuine cultural education. The direct partnership with Mexican artisans and focus on traditional practices provides children with authentic exposure to another culture's traditions, art, and values. In our increasingly connected world, these experiences help build cultural understanding and appreciation.

The festival's commitment to scholarship funding also provides an excellent opportunity to discuss with older children how community events can serve broader purposes beyond entertainment.

Planning Your Visit

Procession & Mass with Our Lady of Guadalupe: Scheduled for August 25th at 10:30 a.m., this beautiful cultural and religious ceremony offers insight into Mexican spiritual traditions.

Traditional Folkloric Performances: These aren't just entertainment – they're cultural storytelling that helps preserve and share Mexican regional traditions.

Admission: General admission is $25 at the gate, but you can save $5 by purchasing presale tickets for $20. Children 8 and under enter free with an adult. There's also special free admission for seniors, military, and people with disabilities during specific weekend hours.

Discounts: Catholic Financial Life is offering discounted $17 tickets by August 4. Tickets will not be available after deadline date. Each ticket is good for one admission only. Tickets will be mailed in advance.

For the most current information on performers, vendors, and special events, visit the official Mexican Fiesta website as the festival date approaches. This celebration of culture, community, and education awaits your family's discovery.

Mexican Fiesta takes place August 22-24, 2025, at Henry W. Maier Festival Park, 200 N. Harbor Dr., Milwaukee.