New Visitor Guide to American Family Field: What to Eat, See and Do at a Brewers Game

Brewers game fans

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There is nothing quite like attending your first Milwaukee Brewers game at American Family Field.

Milwaukee may not have one of Major League Baseball’s oldest ballparks, but it offers something many newer stadiums cannot replicate: a deeply local game-day experience built around tailgating, bratwurst, Wisconsin beer, friendly fans and some of the most recognizable traditions in baseball.

For visitors checking another stadium off their MLB ballpark list, American Family Field often ends up being one of the biggest surprises. The retractable roof makes games comfortable in almost any weather, the parking lots become enormous pregame parties, and the Famous Racing Sausages are every bit as entertaining as advertised.

Whether you are visiting Milwaukee with friends, bringing the kids or planning a weekend around the game, here is everything a first-time visitor should know.

American Family Field at a Glance

Address: 1 Brewers Way, Milwaukee, Wisconsin
Home team: Milwaukee Brewers
Opened: 2001
Roof: Retractable
Ballpark setting: West of downtown Milwaukee; travel time varies with traffic

Before leaving home, review the Brewers’ official American Family Field information and policies and download the MLB Ballpark app. Tickets and parking passes are primarily digital, and the app also includes an interactive stadium map.

You can also explore our family guide to Milwaukee Brewers games for additional tips about attending with children.

Arrive Early for Tailgating

American Family Field is not a stadium where you should plan to arrive five minutes before first pitch.

The parking lots are a major part of the experience. Milwaukee remains one of baseball’s great tailgating cities, with fans grilling bratwurst, playing bags, listening to music and gathering around coolers before the game.

Parking lots generally open three hours before weekend games and most weekday afternoon games. For certain weekday evening games, the lots may open approximately two and a half hours before first pitch. Because times can change, check the Brewers’ official parking information for your specific game.

Even visitors who do not bring a grill can enjoy the atmosphere. Walk around, talk with other fans and take in the scene before heading inside. Brewers fans are generally welcoming, and you may find yourself discussing baseball over a brat with people you met five minutes earlier.

Tailgating Tips for First-Time Visitors

Bring folding chairs, a small table, food, drinks and a portable grill if you plan to host your own tailgate. Gas and charcoal grills are generally permitted, but open flames and deep fryers are prohibited.

Set up only where parking staff permit, keep driving lanes clear and allow time to pack away your equipment before entering. Review the complete American Family Field tailgating rules before arriving.

For a simpler option, pick up bratwurst, sandwiches or picnic food from a Milwaukee restaurant and enjoy a low-effort tailgate in the parking lot.

Should You Drive or Take a Brewers Shuttle?

Both options can work well, depending on the type of experience you want.

Driving and Parking

Driving is the best option for visitors who want the complete Milwaukee tailgating experience. Buy parking for your specific game, then follow the instructions to activate your pass after arriving. The Brewers use license-plate recognition; buying a pass alone does not complete onsite activation.

The parking areas surrounding American Family Field are large, so remember where you parked. Take a photo of the nearest lot sign or light-pole number before walking toward the stadium.

After the game, expect traffic to move slowly as thousands of vehicles leave at once. Have a patient exit plan and follow staff directions; parking lots close within one hour after the game.

Taking a Brewers Shuttle

Milwaukee’s bar shuttle system is one of the most distinctive ways to attend a Brewers game.

Numerous bars, restaurants and hotels provide transportation to and from American Family Field, often with the purchase of food or a drink. Shuttle policies, departure times, age restrictions and costs vary, so always contact the business directly before game day.

Start with our guide to Brewers shuttles.

Popular shuttle locations have traditionally included establishments such as:

  • Milwaukee Brat House

  • Steny’s Tavern & Grill

  • O’Lydia’s

  • Jack’s American Pub

  • Kelly’s Bleachers

  • Who’s on Third

  • Camp Bar

  • Leff’s Lucky Town

Do not assume every shuttle runs for every game. Call or check the business’s social media page before making plans.

Using Uber or Lyft

American Family Field has a designated rideshare lot near the south end of the Molitor Lot. Rideshare can be convenient before the game, but postgame wait times and surge pricing may be significant.

Visitors staying downtown may find that a bar shuttle offers a more enjoyable and predictable game-day experience.

When Do the Gates Open?

For most Brewers home games, gates open 90 minutes before the scheduled first pitch. Gates typically open two hours before Saturday home games and Opening Day.

Opening times can change, so verify the schedule in the MLB Ballpark app or the Brewers’ American Family Field guide.

Arriving when the gates open gives you enough time to walk the concourse, find the statues and displays, shop for Brewers gear, watch batting practice when available and order food before the largest crowds arrive.

What to See Outside American Family Field

Do not rush directly from your car to the entrance. Several important pieces of Milwaukee baseball history are displayed outside the stadium.

Hank Aaron Statue

Hank Aaron began and ended his Major League career in Milwaukee, playing for the Milwaukee Braves and later the Brewers. His statue is one of the essential photo stops for baseball fans.

Bob Uecker Statue

The statue honoring longtime Brewers broadcaster Bob Uecker is another must-see. Known nationally as “Mr. Baseball,” Uecker became one of the most beloved figures in Milwaukee sports history.

Robin Yount Statue

Robin Yount spent his entire 20-year Major League career with the Brewers and won two American League Most Valuable Player Awards. His statue celebrates one of the franchise’s greatest players.

Bud Selig Statue

Former Brewers owner and MLB commissioner Allan H. “Bud” Selig played a central role in bringing Major League Baseball back to Milwaukee.

Brewers Walk of Fame

The Brewers Walk of Fame begins near Home Plate Plaza and features home plate-shaped markers honoring important Milwaukee Brewers and Braves players, coaches, broadcasters and executives.

Allow at least 20 to 30 minutes to explore the area outside the ballpark, especially if you are photographing each landmark for a stadium-chasing collection.

What to See Inside

Once you enter, resist the urge to go directly to your seat. American Family Field has several attractions worth exploring.

Bernie Brewer’s Dugout and Slide

Bernie Brewer celebrates Brewers home runs by sliding down his yellow slide above the left-field bleachers.

The slide is one of the ballpark’s signature sights, and Bernie’s area makes a great photo backdrop even before the game begins.

For an additional fee, the Brewers offer a limited Bernie’s Slide Experience before select games. Availability and age restrictions apply, and game tickets must be purchased separately.

The Famous Racing Sausages

The Famous Racing Sausages traditionally race during the middle of the sixth inning.

The original lineup includes:

  • Bratwurst

  • Polish Sausage

  • Italian Sausage

  • Hot Dog

  • Chorizo

Do not use the sixth inning as your concession-break inning during your first visit. The race only lasts a few moments, and it is one of the traditions visitors remember most.

The Selig Experience

Selig Experience

Located on the Loge Level in the left-field corner, the Selig Experience tells the story of Major League Baseball’s return to Milwaukee and the development of American Family Field.

The attraction is free for ticketed guests and is generally open from the time the gates open through the end of the seventh inning.

Brewers Wall of Honor

The Wall of Honor recognizes notable players, coaches and executives who have made significant contributions to the Brewers franchise.

J. Leinenkugel’s Barrel Yard

The Barrel Yard is a working pilot brewery and full-service restaurant overlooking left field. It is one of the most distinctly Milwaukee features inside the ballpark.

Game-day access requires a game ticket, and reservations may be helpful. Learn more through the Barrel Yard website.

The Retractable Roof

Roof

American Family Field’s fan-shaped retractable roof is a major part of the stadium’s identity.

When the roof is open, the ballpark feels bright and airy. When it is closed, the Brewers can play comfortably during rain, cold temperatures or unpredictable Wisconsin weather.

Either way, take time to appreciate the scale of the roof from the seating bowl.

What to Eat at American Family Field

Milwaukee is a food city, and the ballpark menu leans heavily into Wisconsin traditions.

Food offerings and concession locations can change throughout the season, so use the Brewers’ interactive concourse map to locate specific items.

Bratwurst

For a first Brewers game, the classic choice is a bratwurst topped with mustard, sauerkraut or both.

Bratwurst is closely tied to Wisconsin baseball culture, making it the most obvious starting point for a visiting fan.

Cheese Curds

Fried Wisconsin cheese curds are another essential ballpark order. They are best eaten immediately while the cheese is still warm.

Frozen Custard

Milwaukee takes frozen custard seriously, and several concession locations offer custard inside the stadium.

After the game, continue the experience with our ranking of the best frozen custard around Milwaukee. Kopp’s, Leon’s, Gilles and Oscar’s are among the classic Milwaukee-area stops worth considering.

New and Specialty Food

The Brewers regularly introduce new menu items. The 2026 lineup includes options such as deep-fried kringle, nachos on a stick, cream puffs, funnel fries and specialty sandwiches.

Check the Brewers’ current ballpark food guide before your game to see what is new.

Local Beer

Barrel Man Amber Ale

Local Beer

You are in Milwaukee, so beer is not exactly an afterthought.

American Family Field sits only a few miles from the historic Miller brewery, but visitors are not limited to Miller Lite and other national brands. The stadium also pours a rotating selection of Wisconsin craft beers, and finding something brewed locally is one of the easiest ways to make your ballpark visit feel distinctly Milwaukee. The exact tap list changes, so consider this a guide to what to look for rather than a guarantee that every beer will be available at every game.

Spotted Cow: The Obvious Choice for Out-of-State Visitors

If you have never been to Wisconsin before, start with Spotted Cow from New Glarus Brewing.

Spotted Cow has developed an almost cult-like following among visitors because New Glarus distributes its beer only in Wisconsin. That means you cannot normally order one at another MLB stadium once you leave the state.

It is an easy-drinking farmhouse-style ale rather than a huge, bitter craft beer, which also makes it approachable for people who normally drink lighter beers.

If you are a stadium chaser looking for the quintessential “I’m in Wisconsin” beer, this is probably it.

Spotted Cow is among the local craft selections currently offered through American Family Field’s food-and-beverage program, although availability can vary by location.

Third Space Brewing

Third Space Brewing is particularly appropriate at a Brewers game because its Milwaukee taproom sits in the Menomonee River Valley, essentially along the corridor between downtown and American Family Field.

Third Space makes beers such as Happy Place, but the stadium selection rotates. Ask which Third Space options are available rather than relying on an old beer check-in.

If you have extra time before or after the game, Third Space Brewing is also one of the easiest Milwaukee breweries to pair with a Brewers trip because of its location relatively close to the stadium.

Eagle Park Brewing

Another Milwaukee-area brewery worth watching for is Eagle Park Brewing.

If you spot Eagle Park on the menu, ask what is pouring that day. Specific labels can change during the season.

Eagle Park is known for experimenting with IPAs, fruit-forward beers and other modern craft styles, so it can be a good choice for visitors who want something more adventurous than a traditional lager.

North Pillar Brewing

North Pillar Brewing Co. is another Wisconsin brewery to keep an eye out for. Check the current menu before making a special trip to a stand for a particular beer.

That is part of what makes the beer selection fun: beyond the big Wisconsin names, taps can give visitors an introduction to smaller regional breweries they might otherwise never encounter.

Leinenkugel’s — Including Beer Brewed Inside the Ballpark

One of the coolest beer experiences at any Major League stadium is hiding in left field.

J. Leinenkugel’s Barrel Yard is not simply a branded bar. It is an actual working pilot brewery inside American Family Field, with specialty beers brewed onsite by a Leinenkugel’s pilot brewer. It also operates as a full-service restaurant and bar overlooking left field.

That means you can legitimately drink a beer that was brewed inside the ballpark while watching a Major League Baseball game.

For beer-loving stadium chasers, that deserves a spot on the American Family Field checklist.

The Barrel Yard opens to ticketed fans when the stadium gates open and remains open until approximately 30 minutes after the final pitch on game days.

Look for rotating specialty beers as well as familiar Leinenkugel’s offerings. Recent stadium beer listings have included Tropical Hazy IPA and Bernie’s Barrelman Ale.

Find the Local and Craft Taps

Do not assume the beer selection at the concession stand closest to your seat represents everything available in the stadium.

American Family Field has local and craft selections scattered around the concourses, particularly near larger bar areas. MLB specifically notes local beer options around the Loge Level near the 3rd Street Market Hall Annex.

If local beer is important to you, take a lap before ordering.

Wisconsin breweries to look for on the current menu include:

  • New Glarus Brewing

  • Third Space Brewing

  • Eagle Park Brewing

  • Leinenkugel’s

  • North Pillar Brewing

Selections rotate throughout the year, and individual stands may have completely different taps.

Don’t Ignore Miller High Life

Craft beer gets most of the attention, but there is something appropriately Milwaukee about ordering a Miller High Life at a Brewers game.

The Miller Brewing complex is practically a neighbor of American Family Field, and Miller has been connected to Milwaukee baseball for generations — the stadium itself was called Miller Park from 2001 through 2020.

If Spotted Cow is the “Wisconsin visitor” beer, High Life might be the old-school Milwaukee choice.

Our Pick for First-Time Visitors

If you are only having one beer at American Family Field:

First trip to Wisconsin: Get a Spotted Cow.

Craft beer fan: Walk around and see what Third Space, Eagle Park or another Wisconsin brewery has on tap.

Beer nerd/stadium chaser: Go to J. Leinenkugel’s Barrel Yard and order one of the beers brewed onsite.

Want the classic Milwaukee experience: Grab a Miller High Life with a brat.

And if you are spending an extra day in Milwaukee, do not stop your beer exploration at the ballpark. MLB itself recommends nearby breweries including Third Space, City Lights, Lakefront, Good City, Eagle Park, Central Waters, Enlightened, Perspective, Lion’s Tail, Ope! and baseball-themed Broken Bat Brewing.

One particularly fun baseball connection: Lakefront Brewery is home to Bernie Brewer’s original chalet from Milwaukee County Stadium, making it a great postgame stop for baseball history fans as well as beer drinkers.

American Family Field Bag and Payment Policies

American Family Field uses a single-compartment bag policy.

Generally permitted bags include:

  • Non-clear bags measuring no more than 9 by 5 by 2 inches

  • Clear, single-compartment bags measuring no more than 12 by 12 by 6 inches

  • One-gallon clear resealable bags

  • Diaper bags up to 16 by 16 by 8 inches, plus ADA/medically necessary exceptions

All guests pass through security screening before entering. Review the latest American Family Field security policies before packing.

American Family Field is cashless at concession stands, retail stores and portable kiosks. Accepted payment methods include credit cards, debit cards, Apple Pay, Google Pay, Brewers gift cards and prepaid cards.

Cash-to-card kiosks are available inside the stadium for guests who arrive with cash.

Tips for Visiting with Kids

Outfit the Youngest Brewers Fans

Planning an October family outing? Look for a youth National League Champions tee, a youth World Series Nike tee or a toddler World Series tee. Check the retailer’s size chart and estimated delivery before game day.

American Family Field is one of the more family-friendly Major League Baseball stadiums.

Visit the Aurora Children’s Health Kids Zone

Families with toddlers and preschoolers should make time for the Aurora Children’s Health Kids Zone, located in the left-field corner on the Terrace Level.

This is a dedicated interactive play area designed primarily for children under 42 inches tall, making it especially useful if younger kids need a break from sitting through nine innings. The Kids Zone remains open through the eighth inning.

There is also complimentary stroller parking nearby on a first-come, first-served basis, which can be helpful for families making a full lap around the stadium.

Explore the Newly Renovated Glove Playground

For older kids — and honestly plenty of adults — The Glove Playground presented by Aurora Health Care is one of the best family stops anywhere inside American Family Field.

Located on the Field Level near the right-field corner, the playground received a major renovation for the 2026 season and now feels more like a small baseball-themed activity center than a traditional stadium playground.

It opens when the stadium gates open and stays available through the end of the game.

Kids can try a mix of classic and brand-new baseball challenges.

Bring the Heat

See how hard you can throw.

The refreshed Bring the Heat game gives kids a chance to test their pitching velocity and imagine themselves firing a fastball from a Major League mound.

Batter Up!

Young hitters can step up and test their swing at Batter Up!, another returning interactive baseball game that was refreshed as part of the 2026 renovation.

Strike Zone

The Strike Zone activity challenges kids to work on pitching accuracy rather than just velocity.

Race to First

One of the new additions for 2026, Race to First lets kids test their speed running toward first base.

This is especially fun if you have competitive siblings — or parents who decide they need to prove they can still move.

Race the Famous Racing Sausages

There is now a Skee-Ball-style Sausage Race that gives kids their own version of one of Milwaukee baseball's most famous traditions.

Considering the actual Famous Racing Sausages race later during the game, this is a great way to get kids invested in choosing a sausage to cheer for before the sixth inning.

Rob a Home Run

Another new interactive game, Rob a Home Run, gives kids the chance to recreate the experience of making a leaping catch at the outfield wall.

It is one of several activities designed so parents and kids can play together instead of adults simply standing nearby watching.

Ride Bernie’s Jr. Slide

The playground includes a redesigned Bernie’s Jr. Slide for younger Brewers fans.

It is essentially the kid-sized version of Bernie Brewer’s famous home-run slide in left field and makes a fun stop before heading over to see the real thing.

Take the Classic American Family Field Photos

The playground is also one of the best photo stops in the stadium.

Look for:

  • Famous Racing Sausages figurines

  • A Brewers dugout backdrop

  • The enormous signature baseball glove

  • Bernie-themed areas throughout the playground

The Brewers specifically redesigned the area with more family photo opportunities, so even kids who are not interested in playing every game may enjoy exploring it.

Grab a Snack While the Kids Play

Another improvement to the renovated playground is additional seating near kid-friendly concessions.

That makes this a good midway point during the game: one parent can grab food while the kids burn off some energy rather than everyone standing in a concession line together.

Take Advantage of the Sensory Room

Families who need a quieter environment can also use the Field Level sensory room near the Potawatomi Gate, developed in partnership with KultureCity.

It provides another option when the noise, crowds and stimulation of a Major League Baseball game become overwhelming.

Make Sunday Your Family Game Day

For a regular-season trip, Sunday can be a good choice for families. The 2026 regular season has ended, and these Sunday activities should not be assumed to apply to postseason games. Check the event details before planning your day around them.

Following Sunday home games, children 14 and younger can run the bases on the actual American Family Field diamond.

The line begins along the first-base side on the Field Level.

The Brewers also offer additional Sunday family experiences throughout the season.

Play Catch at Helfaer Field Before Sunday Games

This is a particularly cool 2026 addition that visiting families might otherwise miss.

The 2026 program began June 14, when families could participate in Helfaer Field Family Sundays before Brewers Sunday home games, weather permitting.

From 10:30 a.m. to 1 p.m., families can play catch in the outfield at Helfaer Field — the youth baseball stadium located immediately next to American Family Field on the former site of Milwaukee County Stadium.

The experience is free and open to families.

For baseball-loving kids, that means a Sunday visit could include playing catch on a real ballfield, exploring The Glove Playground, watching a Brewers game and then running the bases at American Family Field afterward.

That is a pretty outstanding baseball day.

Look for the PNC Major League Moment

During the regular-season Sunday program, nine children ages 6 to 13 are selected for the PNC Major League Moment.

Participants get to take the field before the game, stand alongside a Brewers player during the National Anthem and receive a Brewers hat, commemorative photo and an autographed baseball from their assigned player.

Availability is limited, so families interested in special game-day experiences should check the Brewers' current Family Sundays information when planning their trip.

Allow More Time Than You Think

If you are visiting American Family Field with kids for the first time, do not think of these areas as quick five-minute playground stops.

Between the Kids Zone, Glove Playground games, photo opportunities, Bernie’s Jr. Slide, Racing Sausages activities and other stadium attractions, families could easily spend 30 to 60 minutes exploring these areas alone.

That is another good reason to arrive when the gates open rather than walking into the stadium just before first pitch.

Slide

Pick Up a First Game Certificate

First-time guests can receive a complimentary First Game Certificate at Brewers Guest Relations.

Guest Relations locations include:

  • Field Level near Section 116

  • Loge Level behind Section 221

  • Club Level behind Section 333

  • Terrace Level behind Section 419

A limited complimentary food reward may also be available while supplies last.

Look for Sunday Activities

Select Sunday games may include autograph opportunities for children, promotional items or Kids Run the Bases after the game.

These programs are subject to change. Review the Brewers’ schedule and our Brewers promotions guide before choosing a date.

You can also track upcoming collectibles through our Brewers giveaway guide.

Where Should First-Time Visitors Sit?

Brewers

There is no single perfect section, but these general recommendations can help.

Best Overall View

Seats on the Loge Level between first and third base provide a strong balance of elevation, field visibility and atmosphere.

Best Lower-Level Experience

Field Level seats place you close to the action, but prices vary considerably depending on the opponent and location.

Best Budget Seats

Terrace Level tickets are generally the most affordable. Seats near home plate provide a complete view of the field, although you will be farther from the action.

The Brewers also offer limited, partially obstructed Uecker Seats for eligible regular-season games. They are not available for Opening Day or postseason games; check the current ticket rules before planning around them.

Best for Families

Seats near the right-field corner provide relatively easy access to the Glove Playground. Families with very young children may prefer Terrace Level seats near the Kids Zone.

Best for Home Runs and Atmosphere

The bleachers and outfield sections tend to have a lively atmosphere and provide a closer view of Bernie Brewer’s slide.

Where to Stay for a Brewers Game

There are not many traditional tourist hotels immediately surrounding American Family Field. Most first-time visitors will have a better overall experience staying downtown or in a nearby neighborhood.

Downtown Milwaukee

Downtown provides easy access to restaurants, the RiverWalk, bars, museums and shuttle locations. It is the most convenient base for visitors who want to experience the city beyond the stadium.

Historic Third Ward

The Historic Third Ward is ideal for visitors who want restaurants, nightlife, boutiques and the Milwaukee Public Market within walking distance.

West Allis or Wauwatosa

These communities are closer to American Family Field and may offer more affordable accommodations and easier driving access.

Near Milwaukee Mitchell International Airport

Airport hotels can be practical for short visits, but you will be farther from downtown attractions and most Brewers shuttle locations.

What to Do Before or After the Game

A Brewers game can easily become the centerpiece of a full Milwaukee weekend.

Visit the Milwaukee Public Market

The Milwaukee Public Market is one of the city’s best stops for local food, coffee, desserts and Wisconsin gifts.

It is located in the Historic Third Ward and works especially well for lunch before an evening game.

Walk the Milwaukee RiverWalk

The Milwaukee RiverWalk connects downtown neighborhoods, restaurants, breweries and public art.

Be sure to find the Bronze Fonz statue along the river.

See the Milwaukee Art Museum

The Milwaukee Art Museum is known for its dramatic lakefront architecture and movable Burke Brise Soleil.

Even visitors who do not have time to tour the galleries can walk along the lakefront and see the building from outside.

Families can read our ultimate family guide to the Milwaukee Art Museum before visiting.

Tour the Harley-Davidson Museum

The Harley-Davidson Museum explores the history, culture and engineering behind one of Milwaukee’s most recognizable companies.

Explore Milwaukee’s Lakefront

Veterans Park, Lakeshore State Park, Bradford Beach and the lakefront trails provide excellent skyline and Lake Michigan views.

For more outdoor ideas, explore our guide to Milwaukee-area parks.

Eat Frozen Custard

A first Milwaukee trip is not complete without frozen custard.

Use our Milwaukee frozen custard rankings to choose a stop after the game.

Find a Great Donut Shop

Visitors staying overnight can start the next morning with one of the shops included in our guide to the best donuts in Milwaukee.

Visit a Farmers Market

Weekend visitors can combine a game with one of the area’s Milwaukee farmers markets.

Check the Festival Calendar

Milwaukee’s summer calendar is packed with cultural festivals, neighborhood celebrations and lakefront events.

See our complete Milwaukee summer festival guide to find out what is happening during your visit.

You can also browse our guide to free outdoor live music around Milwaukee.

A Sample One-Day Brewers Itinerary

For an Evening Game

10:00 a.m.: Visit the Milwaukee Art Museum and walk along Lake Michigan.

12:30 p.m.: Have lunch at the Milwaukee Public Market.

2:00 p.m.: Explore the Historic Third Ward and RiverWalk.

3:30 p.m.: Return to your hotel or stop at a shuttle bar.

4:00 to 4:30 p.m.: Head toward American Family Field or board your shuttle.

4:30 to 6:00 p.m.: Tailgate, visit the statues and walk the Brewers Walk of Fame.

When gates open: Explore the concourse, see the Selig Experience and order your first ballpark food.

Game time: Watch for Bernie Brewer, the Racing Sausages and “Roll Out the Barrel.”

After the game: Take the shuttle downtown or stop for frozen custard.

A Sample Weekend in Milwaukee

Friday

  • Check into a downtown or Third Ward hotel

  • Explore the Milwaukee RiverWalk

  • Have dinner at a local restaurant or brewery

  • Attend a Friday night Brewers game

Saturday

  • Visit the Milwaukee Public Market

  • Tour the Milwaukee Art Museum or Harley-Davidson Museum

  • Walk along Lake Michigan

  • Try frozen custard

  • Find a festival, concert or neighborhood event

Sunday

  • Visit a farmers market

  • Attend a Sunday afternoon Brewers game

  • Pick up a First Game Certificate for the kids

  • Stay for Kids Run the Bases when offered

Visitors continuing through Wisconsin can find more ideas in our guide to 72 Wisconsin adventures.

First-Time Visitor Checklist

Before leaving for American Family Field, make sure you have:

  • Digital game tickets loaded in the MLB Ballpark app

  • A digital parking pass or confirmed shuttle reservation

  • A bag that complies with stadium rules

  • A credit card or mobile payment method

  • Comfortable shoes for walking the concourse

  • A light jacket for evening games

  • A plan to arrive well before first pitch

  • Time to see the statues and Walk of Fame

  • Room for a brat, cheese curds or frozen custard

  • A reminder to watch the sixth-inning Sausage Race

Final Thoughts

American Family Field may not have the age of Fenway Park or Wrigley Field, but Milwaukee offers one of the most distinctive and welcoming game-day experiences in Major League Baseball.

The stadium combines modern comforts with traditions that feel authentically Wisconsin: parking-lot tailgates, bratwurst, local beer, a retractable roof, Bernie Brewer and five sausages racing around the warning track.

Come early, talk with the fans around you, walk the entire ballpark and make time to explore Milwaukee beyond the game. For many first-time visitors and stadium chasers, the experience becomes one of the unexpected highlights of their baseball travels.

Before choosing your game, check the official Milwaukee Brewers schedule, review the latest American Family Field information, and explore more of our Milwaukee Brewers guides.

North Shore Family Adventures

North Shore Family Adventures was created by a dad to two (one boy, one girl), who is always looking for entertainment and activities in all season for his kids. His favorite area hike is Lion’s Den Gorge and favorite biking path is the Oak Leaf Trail. Come explore with us.

https://www.northshorefamilyadventures.com/about
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